Apple to Launch Touchscreen OLED MacBook Pro Starting at $2,899

Apple is preparing to unveil a significant shift in its laptop lineup with the introduction of its first-ever touchscreen MacBook Pro models. Scheduled for an event on October 28, the company is expected to announce devices that combine the power of its M5 Pro and M5 Max chips with OLED display technology. This move marks the first time the MacBook Pro line will feature touch capabilities, a long-standing request from many users who have awaited such functionality in Apple's professional-grade laptops.

According to reports from Bloomberg’s Mark Gurman, the new 14-inch MacBook Pro with an M5 Pro chip is expected to start at $2,899. This price point represents a $400 increase over the current M5 Pro model, which starts at $2,499. If Apple applies the same premium to the larger 16-inch model, it could start at $3,399, up from the current $2,999 starting price. These figures indicate a substantial jump in cost for the latest hardware, reflecting the added expense of OLED panels and the integrated touch infrastructure.

The new MacBook Pro models will feature several design and functional updates beyond the touchscreen. The devices will include Dynamic Island, a feature previously introduced on iPhones and iPads, allowing for interactive notifications and system controls directly on the display. The screens will also have thinner bezels, contributing to a more immersive viewing experience. Additionally, Apple has redesigned the hinge mechanism to ensure the display remains steady when touched, addressing potential stability concerns with touch-enabled laptops.

Under the hood, the new models will utilize the same M5 Pro and M5 Max chips found in the current lineup, ensuring that performance remains at the high standards expected from Apple’s professional devices. However, Apple has updated the cooling system to cut weight and improve airflow through the hinge. This engineering change aims to maintain thermal efficiency while supporting the slimmer and lighter body of the new devices.

Despite the introduction of these premium models, Apple is not abandoning its existing MacBook Pro line. Reports confirm that the company will continue to sell the non-touchscreen versions alongside the new OLED models. The current M5 Pro models, available in 14-inch and 16-inch sizes, will remain in retail stores, fully stocked and available for purchase. This strategy allows Apple to cater to different segments of the market, offering a more affordable option for users who do not require touch functionality.

The decision to maintain both lines suggests that Apple sees value in providing choices rather than forcing a complete transition. The non-touch models, which use mini-LED displays, will likely continue to appeal to users who prefer the established technology or are more price-sensitive. Meanwhile, the new OLED models target early adopters and professionals who prioritize the latest display technology and interactive features.

In addition to the MacBook Pro updates, Apple is expected to announce other new products during the same event. These include the OLED iPad mini, the M6 iMac, and the entry-level M6 MacBook Pro. Pre-orders for these devices are set to begin at 10:10 a.m. Pacific Time on the day of the announcement. The event, dubbed "Pro and Tell," will take place in Los Angeles, highlighting the company's focus on its professional and creative user base.

The introduction of touchscreen technology to the MacBook Pro line represents a significant evolution for Apple’s laptop offerings. While the higher price points may deter some consumers, the combination of OLED displays, Dynamic Island, and improved design could attract a new wave of users. The continued availability of non-touch models ensures that the transition is gradual, allowing the market to adapt to the changes without disrupting existing customer bases.

Key takeaways

• Apple will launch its first touchscreen MacBook Pro models on October 28, featuring OLED displays and Dynamic Island.
• The 14-inch M5 Pro model is expected to start at $2,899, a $400 increase over the current version.
• The 16-inch model may start at $3,399, reflecting a similar price hike.
• Apple will continue selling non-touchscreen MacBook Pro models alongside the new OLED versions.
• New features include a redesigned hinge, thinner bezels, and an improved cooling system.
• Pre-orders for the new devices and other announced products will begin at 10:10 a.m. Pacific Time.