Apple Music Logo Redesign Gains Acceptance After Creative Explanation
Apple Music’s new monochrome logo, launching with iOS 27.2, initially drew criticism but is gaining acceptance following Apple’s explanation. The design, inspired by sound vibrations in liquid, was developed with producer Fred Again and NEST Acoustics. While early social media reactions were mixed, users are warming to the concept. The update will roll out to all users later this month, marking a significant visual shift for the service.
Key points
- Apple Music, Apple’s streaming service, is introducing a new black-and-white logo with Liquid Glass elements, replacing its previous red color scheme.
- The redesign is scheduled to launch with iOS 27.2 later this month, following initial negative reactions from fans in early October.
- Apple explained the design process in a video, stating the visuals were 'made by sound' by vibrating liquid at musical frequencies.
- The company collaborated with music producer Fred Again and acoustics firm NEST Acoustics to develop the new aesthetic.
- Social media sentiment on X has shifted positively since the explanation, though long-term reception remains to be seen.
- The update represents a significant visual overhaul for the platform, moving away from its long-standing brand identity.
Apple Music is undergoing a significant visual transformation, with the service set to replace its iconic red logo with a new monochrome design featuring Liquid Glass elements. This update is scheduled to arrive with iOS 27.2 later this month. When initial reports of the change surfaced in early October, the reaction from the user base was largely negative, with many fans expressing dissatisfaction on social media platforms like X regarding the departure from the familiar red color scheme.
To address the backlash, Apple released a short video explaining the creative process behind the redesign. The company stated that the new visuals were "made by sound," a concept involving playing music through a container of liquid to observe how it vibrates at specific frequencies. This scientific inspiration served as the basis for the new logo's aesthetic. Apple collaborated with music producer Fred Again and the acoustics firm NEST Acoustics to develop this sound-driven design language.
Since the release of the explanatory video, public sentiment has begun to shift. While the initial surprise was met with skepticism, many users are now warming up to the new direction, appreciating the thoughtful approach to the rebrand. The final reception will become clearer once the update is fully rolled out to all users later this month, marking a notable change in the visual identity of one of the world's largest music streaming platforms.
Sources
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