Threads Hits 500M Monthly Users, Rolls Out Feed Control and Communities
Meta's Threads platform reached 500 million monthly active users, introducing new features like "Your Algo" for private feed customization and expanding its "Communities" function. This growth, nearing the app's third anniversary, is attributed partly to these developments and sees increased traction in Asia, though daily active user figures remain undisclosed.
Key points
- Meta's Threads has surpassed 500 million monthly active users, a milestone achieved ahead of its third anniversary.
- The platform launched "Your Algo," a feature allowing users to privately adjust their feed preferences for specified durations.
- Threads is expanding its "Communities" feature out of beta, offering dedicated spaces for topic-based discussions.
- Meta attributes recent growth to these new features and notes increased user engagement in Asian markets like South Korea and Japan.
- While daily active user numbers are not shared, Meta reports strong year-over-year global growth for the metric.
Meta's social media platform, Threads, has announced it has surpassed 500 million monthly active users. This significant milestone comes just ahead of the app's third anniversary and is being fueled by new features designed to enhance user experience and engagement.
Central to the recent developments is the rollout of "Your Algo." This new tool allows users to privately control their content feed by specifying topics they wish to see more or less of, with options to set these preferences for one, three, or seven days. This privacy-focused approach builds upon the earlier "Dear Algo" feature, offering a more granular level of algorithm customization.
Additionally, Threads is bringing its "Communities" feature out of beta. Launched last year, Communities provide dedicated spaces for users to engage in deeper discussions on specific interests, ranging from sports to K-pop. Meta reports that these communities are a key driver of its recent growth. The company also highlighted increased traction in Asian markets, with notable gains in user time spent in South Korea and Japan.
Sources
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