Qualcomm Unveils Reality Elite
Qualcomm announces Snapdragon Reality Elite and START, aiming to power the next computing platform beyond smartphones with improved AI capabilities
Key points
- Qualcomm CEO Cristiano Amon is working on over 40 AI wearable devices, including jewelry and smart glasses
- Snapdragon Reality Elite delivers up to 60% higher GPU performance and 160% higher NPU performance compared to the previous XR2+ Gen 2 platform
- The START toolkit provides a white-label design for eyewear manufacturers to create smart glasses without building their own technology stack
- Qualcomm's new platform supports 4.4K per-eye resolution at 90 fps, enabling sharper and smoother visual experiences
- The chip can run a 3-billion-parameter language model at 45 tokens per second, suitable for quick AI interactions
- Analysts see this move as Qualcomm's aggressive bet on the next major computing platform beyond smartphones
Qualcomm has announced two new products, Snapdragon Reality Elite and START, as part of its strategy to power the next computing platform beyond smartphones. The company is working on over 40 different AI wearable devices, including jewelry, earbuds, and smart glasses.
The Snapdragon Reality Elite platform is designed for mixed-reality glasses and delivers significant improvements in GPU, CPU, and NPU performance. The START toolkit provides a white-label design for eyewear manufacturers to create smart glasses without building their own technology stack.
The new platform supports high-resolution visuals and can run complex AI models, making it suitable for a range of applications. With this move, Qualcomm is positioning itself as a key player in the development of the next major computing platform.
Sources
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